Alfa Bank

Developing a world-class brand 

Portfolio strategy, brand logo, look and feel for the group
and a new 'express' service and retail bank

Led by Claudius at Wolff Olins



Just like shopping

Working directly with Mikhail Fridman, the owner and chaiman of Alfa Bank and Alfa Group Consortium, Claudius led the team that developed Alfa into a world-class brand, introducing a new focus on customer service, lifting shareholder value, creating a name and 'master' brand that connected a conglomerate of interests and stands for private enterprise like no other in Russia.

We launched a brand new customer service standard.
— Boris Volpe, Marketing and Service Director, Alfa Bank Group, Moscow