Olympic Games
2004, Athens

Bringing the Games home 

Brand symbol and launch communications

Led by Claudius at Wolff Olins



Circle of life

Together with Ronda and Gina Senduka from Red Design, we won the competition for the design of the symbol for the 2004 Olympics. I will never forget the limp handshake of the dark Lord of the Olympic family, Juan Antonio Samaranch.

This symbol brings the games back home, a perfect circle of life.
— IOC president Juan Antonio Samaranch at the Symbol ceremony, Athens