'Value through innovation'
A Vision to drive culture and image communications, since 1994
Boehringer Ingelheim is a world-leading ethical pharmaceutical company. It is family-owned and its independence is core to its culture. Claudius accompanied Boehringer in a great variety of culture-focused communication tasks, developing and deploying its vision in 1994.
Claudius contributed to vision and principles, translated into an evolving story, look and feel, event items, staging and production.
Me/We was the messenger - iconic embodyment of BI's vision and underlying purpose, creating 'more health'. The human-centric look and feel personifies Boehringer's success with Lead&Learn (until 2017) having been the principle engine to guide and inspire all to create 'Value through Innovation' together.
In 2015, BI celebrated 20 years of its Vision - VTI in short, and its impact on the 'Winning spirit' of the organisation amongst leadership and all employees. We helped create a blueprint for a series of events and workshops including creative stimulus, activated worldwide to allow employees to publish personal memories of the company's 'Winning moments' since introduction of 'Value through Innovation'.
Click here to see the latest chapter in our ability to inspire Vision led corporate development, 'Our Focus'.