Brand Germany

Spielmacher 

Manifest

Led by Claudius at Wolff Olins

 

 
 
 

This country needs a strong brand

In the run-up to the world cup 2006, Claudius led the effort to create a Manifest for 'Brand Germany', connecting a group of leading academics and opinion formers from business, culture and politics. Prior to the 'Marken-Manifest', Claudius created a method to align leading German business brands with 'Made in Germany'.

Eine starke Marke braucht das Land.
— Ulrich Sacker, CEO, Goethe Institut London
 
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