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Closer Thinking

• Brand new ideas ahead
• Branding family business, September 2011
• Manage your brand by app, March 2011
• Banking and the Loss of Trust (...even interest). St Gallen Brand Institute Symposium Sept 2010
• Has Branding Sinned? December 2009

Press

• Making more health, social entrepreneurship by Ashoka and Boehringer Ingelheim, launched Summer 2011
• Employer Branding to the Rescue! - Brand Strategy magazine
• Brand Inspires Innovation - The Early Innovation Phase
• Boehringer Ingelheim - Introducing its ambition for the future