Gain perspective... 

Driving idea and visual identity



...and profit

Behind every successful brand is a driving idea. The purpose of the driving idea is to motivate stakeholders, drive the business forward and differentiate the brand from competitors. It underlines everything from the brand's values to its tone of voice. It is the focal point of all our initiatives and activities. 'Gain perspective...and profit' inspired the Emcredit symbol, tagline and visual identity to represent Emcredit as an enabling organisation that provides its clients with the perspective they need to make decisions.

A logo without strategy is just a squiggle.
— Bashar Quallab, CEO, Dubai