E.ON

Bringing together Veba and Viag 

Portfolio strategy, brand logo, look and feel and a new name

 

 
 
 

E.ON: Energy on!

Working directly with Ulrich Hartmann, the late CEO and Supervisory Board Chairman, Claudius helped bring together Veba and Viag, introducing a new focus on energy provision, lifting shareholder value, creating a name and 'master brand' that introduced ambitious global M&A plans and explained the disposal of all non-energy related portfolio pieces.

Seeing the logo for the first time was an absolutely powerful, almost bodily experience. In probably one second, I knew for sure - this is it!
— Susanne von Bassewitz, EON Corporate Communications, Düsseldorf
 
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