Inspired by insight

Global brand logo design

Led by Claudius at Wolff Olins



Master logo strategy

This was the most microscopic design change, I have been involved in, introducing ultimate refinement and elegance into the famous logo, enough to empower the group to influence the global divisions with a master logo strategy. Miles Newlyn, designer and typographer said: As a whole, the new logo is cleaner and more unified and the spacing is a little tighter, helping the strength. It has also been extended, increasing the speed and dynamic and emphasising its uniqueness within slab seriffed logos. The overall shape is more stylish, focussing on more design-rooted qualities.

A seductive, reshaped Honda to connect us all.
— Mr Akihiko Ebana, Senior Corporate Officer, Hakuhodo for Honda Group, Tokyo