IG Group

Inspired by insight

Brand strategy, naming and a group-wide web look and feel



Repositioning IG

CloserLondon won the pitch to name and design a knowledge portal to help IG lead by learning in spread-betting. Our idea 'Inspired by insight' described IG's core skill, helping to reposition IG from betting shop to trading.

Your naming method helped us agree our core skill - skill.
— Alastair Hine, CMO IG-Group, London