...deals with change
Welcome back to change.
Amidst our current credit, confidence and consumer crisis, we are deeply challenged to change.
Our economic, energy and environmental pressures are pointing to real change, not just the flat, efficiency and effectiveness driven change of the late last century.
Our economic evolution can no longer be extended by easy money giving life to banal new brand (re) creations, offering incremental, insubstantial choice.
Consumerism as we know it can no longer be sustained. Everybody affording everything is over. Today’s brands will have to grow with less leverage. There will be fallout.
What will your future brand need to be like to navigate you through uncertainty?
How will you profit from change?