Klöckner & Co
Corporate identity, vision, global launch
Led by Claudius at Wolff Olins
From metal production to steel distribution
This project was about transition and transformation, repositioning a traditional leader from underperforming German steel conglomerate to embracing multi-metal distribution service. This shift was signalled by an ambitious new vision and value system as well as a symbolism of a dog fetching a red ball. All this was launched by the board to leadership in London, including employees and partners worldwide by live broadcast.
Klöckner today is one of the largest producer-independant distributors of steel and metal products and one of the leading steel service-centre companies worldwide.