A little gem / Ein wahrer Schatz

Driving idea for the country brand

Strategy by Claudius König



A country brand

CloserLondon helped Wolff Olins develop the driving idea for the Liechtenstein country brand. It informed all original illustration design and storytelling by Louis Lygo.

To think of a country and its people as ‘a real gem’ (ein wahrer Schatz) is very Claudius.
— Henning Rabe, Project Director at Wolff Olins in London
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