Lufthansa Group

Be-Lufthansa

 

 
 
 

Be who you want to be!

We created a new, less prescriptive and more engaging Lufthansa employer brand - 'Be who you want to be', equipping Lufthansa Group HR with the appeal to win and retain talents across its group and network. Our partner agency in this ongoing project is Coolgrey, Frankfurt, who helped us translate our thinking on strategy and structure on work across all digital media platforms.

Be-Lufthansa has been winning employer brand awards since launch.
— Michael Tobler, Head of Employer Branding at Lufthansa
 
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