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Brexit


Europe needs brand new

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Brexit


Europe needs brand new

 
 

With Britain self-obsessing, Europe is now challenged more than ever to show its willingness to re-invent. How potent are Europe's companies to lead the world?

 

 
 
 
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Think


Think


 

We think there is a need for a decisive boost towards innovation in companies
across Europe. This critically depends
on empowering individuals
to take the lead. 

 

 
 
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Innovate


Innovate


 

European corporates will need to build
a closer and more tangible connection between the imagination of individuals
and company innovation.

 

 
 
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Shared Identity


Shared Identity


 

Shared identity is the connector between the individual and innovation. We see identity as the inspiration to innovation, the root of the new. A shared identity gives individuals a common direction.

 

 
 
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Identity Inspired Innovation


Identity Inspired Innovation


 

Identity makes innovation real and honest. It saves companies from investing money in potentially misguided attempts. It helps in developing a culture of innovation throughout the company, beyond the R&D department, making innovation sustainable.

We call this 'identity inspired innovation'.