Hot topic


Identity inspired innovation

Imagination, experimentation and disruption inspire the next and the new. Are you innovation-enabled?

 


How can family business better support long-term growth and innovations?

With their tendency to retain and reinvest know-how, new ideas and capital across generations, how does family branding provide a better platform for growth and innovation?


What connects imagination with innovation?

There are countless connections between imagination and innovation. Which ones are crucial for progress?


Ten actions to help you imagine more

Get closer, imagine more.


Is it all just art? Brand new ideas ahead.

New realities need new creative approaches.


Claudius Koenig on Employer Branding

To win talented employees, it's essential to identify clearly what motivates your organisation.


Banking and the loss of trust

The role of identity, branding and reputation in crisis.


Has branding sinned?

Branding has lost its innocence and must now begin to truly inspire companies.


Soon robots will eat your lunch

Are you ready to imagine market-changing ideas and innovation?


A real adventure

Brands are like campfires. People gather around them, sharing stories. Stories feed the fire.


Communicate with clarity

The clarity of a brand is formed by the basics of behaviour - power, skill or seduction.